Will It Blend series on YouTube (YouTube reviews) which is one of the most popular series on the site was made out of a very small budget but was an instant hit on Youtube.
George Write,Marketing Director of Blendtec who created the video came up with a simple yet brilliant idea for the video where Tom Dickson,CEO of Blendtec attempts to blend objects in their blender.
This simple idea lead to a five-fold increase in sales for Blendtec.The secret behind the huge success of this video was Blendtec leveraging Youtube's subscriber base and trying something fun and original.The video is 'on a roll' and continues to entertain and sell till date.
Lesson:
Social Media need not necessarily cost a lot of money. Creating funny,original videos apart from leveraging an existing large user base can lead to a dramatic increase in sales.
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