Many businesses regularly invest their hard earned income on advertising that they have seen work in the past or they just recognise as being 'established'.

The belief is that it has been around for a long time so it must produce the results needed.

A famous quote which starts to question this is '50% of my marketing works, I just don`t know which 50%'.

This summarises the challenges for most businesses as they want to make sure they are not wasting money and yet few service providers will openly show the results of their marketing.

As a consequence the business owner is never quite sure which part worked and why.

They often has to ask 'how did you find us?' to try and track the success of their marketing.

Can you justify to your CFO (Chief Financial Officer) every marketing investment & prove marketing ROI and accountability to your CEO?

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The First Law Of Marketing Is To Track & Test What Is Working

Are you tracking & testing your prospect sources, conversion data and visitor activity to your website? 

What are your costs to get a new customer and what is the
cost of the sale?

Tracking & testing is a critical part of your business and will 'future proof' your business. 


If you don`t know what is happening how do you know if your offline as well as online marketing is improving or not?

These are the questions that I ask every new client:

1) What is your conversion rate?

2) How much are you investing to get prospects to your website?

3) How much traffic do you get?

4) What is your websites gross revenue?

5) Do you have a sales monitoring system in place?

6) How many marketing channels are you using?

 On average around 25% know the answers to questions 1-5 and the most answer '1' to question 6.

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Where Do You Start?

The first point that everyone should know that every website has some kind of analytics on their website.

You may or may not know they exist or use them for your business.

We would suggest that you install Google Analytics on your website which is completely free and one of the most powerful analytics packages in the world.

You can track the success of much of your offline marketing with this method, effectively.

Instead of wondering how successful that Yellow Pages advert was or that editorial in a magazine was, why not create a unique URL on your website.

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    Andrew Testimonials
  • "Andrew is super sharp and always on top of the Internet.

    While teaching E-Commerce at Stompernet, Andrew asked timely and challenging questions that I always looked forward to.

    Highly recommended to facilitate your 
    e-business."

    Andy Edmonds
    (Senior Director of Search For eBay)
  • "Andrew is extremely knowledgeable in regards to the optimum use of both online strategies for lead generation, system development and business optimization.

    Working with him has been a joy. What I respect most about Andrew is his sense of integrity to getting the promised result.

    Further, because of his constant study and his attention to new trends in the marketplace, you will always find Andrew's knowledge to be at the cutting edge if not the bleeding edge in terms combining online exposure methodologies."

    David Bullock
    Senior Social Media Advisor To Barack Obama & Profit Engineer
  • "Andrew is passionate about his business ventures and is a fine example of one who embraces the phrase constant never ending improvement.

    His grasp of web marketing tactics strategies is vast.

    With his voracious pursuit in 'sharpening his saw', anyone looking to work with him would be lucky to do so. Andrew is sincere, professional, intelligent, industrious and web / business savvy."

    Sherman Hu
    Professional Blogger & New Media Specialist
  • "Thank you for your great help with setting up Brisbane Inner West Chamber of Commerce's computer & Social Media solutions .. your instruction has been invaluable and easy to follow.

    Our BIWCC Facebook business page is working well.. we are grateful for your expertise with the set up and security solutions implemented.

    We are now in a position to increase our promotions to our ever growing membership. Your computer tips are saving me time, frustration and ensuring greater security."

    Lynne Brown
    President - Brisbane Inner West Chamber Of Commerce
    www.innerwestchamber.com.au
  • "With 2 small children and a small marketing business to run, I'm always looking for ways to do things more efficiently.

    Andrew set up my social media accounts, centralised what seemed like a never ending list of passwords.

    He also generally talked me through a range of strategies which have dramatically increased the time I have for my clients...and my kids!"

    Jane Clark
    Director
    www.viemarketing.com.au
  • "Andrew came into my office like a knight in shining armour. I had one thousand questions about how Facebook & LinkedIn and how they could benefit my business and Andrew knew all the answers.

    And what I liked even more was that Andrew gave me tips and set up programs that made my business so much more manageable.

    To not worry about losing my passwords anymore and to be able to use free or low cost secure ways to store my valuable information online was such a huge help. Two hours achieved so much of what I would not have done by myself. Andrew`s expertise is very clear and simple to understand.I can now move forward with my online presence established."

    Di Watson
    Brisbane Circle Editor
    www.brisbanecircle.com.au
  • "Andrew is extremely knowledgable in the area of online marketing.

    He has brought my awareness to many highly effective website optimisation strategies that have improved the overall quality of my site as well as generating a significant increase of new visitors who are choosing to take up our products and services.

    There are many other great qualities that Andrew demonstrates.

    Beyond being knowledgable and a real expert in his field, he is 100% reliable, delivers well above expectations and does whatever it takes to generate the result required."

    Mark Coburn
    Professional Trainer & Coach
    www.superself.com.au
  • "Andrew is the 'go to' guy for online marketing,
    and is an excellent and trustworthy man.

    He is highly skilled and knowledgeable in building sales and growing businesses.

    Andrew always takes time to learn the needs of his business clients to ensure that he provides appropriate solutions."

    Karen Wharfe
    Northern Area Sales manager
    Rx-e
  • "I never knew there was so much to Social Media until I met Andrew.

    He’s taught me about Facebook, Twitter, You Tube, Linked In, Google +, Google Analytics, SEO ratings, Blogs and everything to do with online marketing & is one of the most intelligent people I’ve ever met.

    I initially engaged him on several training courses in Social Media, but he went above and beyond and spent the time to ensure that I understood exactly how Social Media relates to Kids To Do.

    I can’t recommend Andrew highly enough."

    Karen
    Founder & Owner
    www.kidstodo.com.au
  • "Time with Andrew Edwards gave the highest ROI that our company has ever recorded.

    Take Better Photos jumped from number 4 in Google to number 1, just by putting in place a handful of simple steps.

    We now have a strategy for recording and monitoring the ways the people use our website, and we plan tweaks and updates without the guesswork.

    The best investment we have made. If you've been doing work in-house, I highly recommend that you take advantage of Andrew's insights and experience

    - You don't know what you don't know until your eyes are opened."

    Dean Holland
    Director - www.takebetterphotos.com.au
  • “I have known Andrew for a period of over 25 years.

    I have always found Andrew to be a strong team player with a strong focus on cost containment.

    His personal skills are one of his biggest assets and his agility to respond to change has always been commendable.”

    Dave Merrit
  • “Andrew was an excellent sales and marketing colleague.

    Professional organised and ethical and always
    persistent too.

    Very happy to endorse him."

    Julian Fifield
    Director - Rx-e
  • "Andrew has helped me to understand the value of online marketing, in particular with Facebook and Google+.

    He’s shown me simple ways to measure the ROI for both offline and online marketing and reinforced how essential it is to do this on a regular basis.

    Andrew seems to fit all the pieces of the puzzle together so that all of your marketing is inter-connected and each piece complements the other.

    He’s always thinking about the ‘big picture’ and the future direction of your marketing.

    I’d highly recommend Andrew’s services."     

    Lesley O Donoghue
    Director - PEAK Personalised Training
    http://www.peaktraining.com.au/
  • "Thanks Andrew for a brilliant Presentation tonight on How To Track Your Social Media ROI.

    You filled in sooo many gaps for me. Particularly appreciated your confirmation about the importance of Google+, Click Take and the BUD Url, just to name a few.

    Love your easy way of presenting and getting across some complex things about Social Media.

    Still love the website you designed for me almost 7 or more years ago"

    Myrna Widlend
    Director
    www.toattainfinancialfreedom.com
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